Sew It, Don’t Throw It

This community-driven initiative aimed to raise awareness about repurposing and waste reduction through meaningful actions, in line with Brother Gulf’s commitment to social responsibility. The program consisted of a public one day event entitled ‘Sew It, Don’t Throw It’. Both Brother staff and community members were encouraged to bring their preloved denim jeans to the event.

Participants had the chance to explore inventive ways of transforming these jeans into practical items, thereby extending the lifespan of the denim fabric and contributing to waste reduction. As advocates for measuring impact, Skills3 is pleased to report 85 pairs of jeans had been upcycled into 82 denim bags and various other projects, resulting in the preservation of 61.7kg of denim fabric from ending up in landfills.

In essence, the Brother ‘Sew It, Don’t Throw It’ event embodied zero waste principles by promoting the circular economy, engaging the community in sustainable practices, and transparently quantifying the positive environmental impact achieved.

Brother continues their commitment to the circular economy and sustainability by supporting the Mend For Good initiative with Brother sewing machines.