Upcycling for Impact

In November 2023, Skills3 designed and executed the Brother ‘Sew It, Don’t Throw It’ event in Dubai. This community-driven initiative aimed to raise awareness about repurposing and waste reduction through meaningful actions, in line with Brother Gulf’s commitment to social responsibility.

Both Brother staff and community members were encouraged to bring their preloved denim jeans to the event. Participants had the chance to explore inventive ways of transforming these jeans into practical items, thereby extending the lifespan of the denim fabric and contributing to waste reduction.

As advocates for measuring impact, Skills3 is pleased to report that at the end of the event, 85 pairs of jeans had been upcycled into 82 denim bags and various other projects, resulting in the preservation of 61.7kg of denim fabric from ending up in landfills.

In essence, the Brother ‘Sew It, Don’t Throw It’ event embodied zero waste principles by promoting the circular economy, engaging the community in sustainable practices, and transparently quantifying the positive environmental impact achieved.

Skills3’s role extended beyond event planning; it captured a commitment to motivating a culture of mindful consumption and responsible waste management.

Activity: Upcycling Denim Jeans

No. of Participants: 150 persons