Inspired by the rich cultural and textile heritage of the United Arab Emirates, we have adopted these traditional weaves in our work aimed at social impact.


We are deeply inspired by the cultural and textile heritage of United Arab Emirates and try to promote the rich UAE textile heritage through our work, while making a social impact.

All our products lovingly handcrafted by women artisans from the countries in crisis use the ‘sadu’ weave – which is included by UNESCO in the list of intangible cultural heritage in need of urgent safeguarding. This is our bit towards preserving and promoting the textile heritage of UAE.


In another bid to promote heritage, we carry out heritage-inspired workshops to showcase the local textile traditions of the Middle East, such as during the Dubai Design Week 2023 – the flagship design event attended by multitudes of residents and visitors alike. These workshops have taught participants how to make colourful scrunchies, using the Leila print (a local Emirati print), heritage fabric-covered notebooks, sadu keychains using remnant and waste sadu scraps, and bracelets from Telli, the traditional woven metallic ribbon used to embellish abayas.

Our sadu-woven handbags, beach bags, zippered pouches and laptop bags are proudly flaunted by people from various nationalities in different parts of the world.

Even our choice of retail partners is a nod to the heritage of UAE.
All three of our retail outlets – Jumeirah Mosque Gift shop, the gift shop at Sheikh Mohammed Centre for Cultural Understanding at Al Fahidi and the Hotel Indigo Downtown, Dubai – are institutions dedicated to promoting Emirati history and culture, which is why they are such a perfect fit for our heritage-inspired products.

We are always exploring more ways to weave this vibrant culture and heritage in our work – ideas are welcome!