Brand
Partnerships

From fashion, culture to retail, we have helped several brands to deeper their customer experience and engage their influencers.

We work with brands to co-create unique and creative craft-based activities that lead to enhanced brand visibility, elevated customer engagement, and ultimately, encourage business growth.  

Brother Upcycle Movement

This community-driven initiative aimed to raise awareness about repurposing and waste reduction through meaningful actions, in line with Brother Gulf’s commitment to social responsibility. The program consisted of a public one day event entitled ‘Sew It, Don’t Throw It’. Both Brother staff and community members were encouraged to bring their preloved denim jeans to the event.

Participants had the chance to explore inventive ways of transforming these jeans into practical items, thereby extending the lifespan of the denim fabric and contributing to waste reduction. As advocates for measuring impact, Skills3 is pleased to report 85 pairs of jeans had been upcycled into 82 denim bags and various other projects, resulting in the preservation of 61.7kg of denim fabric from ending up in landfills. In essence, the Brother ‘Sew It, Don’t Throw It’ event embodied zero waste principles by promoting the circular economy, engaging the community in sustainable practices, and transparently quantifying the positive environmental impact achieved. Skills3’s role extended beyond event planning.  Brother continues their commitment to the circular economy and sustainability by supporting the Mend For Good initiative with Brother sewing machines.

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Mend For Good

Skills3 help run and manage an ongoing initiative with Thrift For Good.  Once a month, community volunteers get together to mend donated preloved clothes for Thrift For Good retail shops.  Each meeting averages 60 pieces of garment mended to retail ready standards.  Proceeds from the sales of these clothes supports Thrift For Good’s educational projects for children around the world.

Vision Pavilion, Expo

The Vision Pavilion at Expo City requested Skills3 to design and create reusable felt oysters, as part of the Vision Pavilion’s educational program. Pearl diving is an important part of Emirati history and culture and the reusable oysters will engage children as they learn about Emirati heritage.  The oysters were made by disadvantaged women in the UAE.

  • DESIGN THINKING SOLUTIONS
  • Product: Felt Oysters

Brother Artspira Launch

Skills 3 organised breakfast social gatherings in both Dubai and Abu Dhabi to introduce Brother’s newest cloud-based design platform,  Artspira, to the UAE sewing, quilting, crafting and creative communities in 2024.  

Brother Luminaire Innov-Is XP1 Launch

The “Brother Luminaire Innov-Is XP1 Launch” event was held in June 2019 at the Grand Lounge on board the prestigious Queen Elizabeth 2.  SKILLS3 were appointed by Brother to create an event to introduce the new Luminaire XP1 

and to showcase its features and capabilities to the UAE creative community. Attended by over 60 guests and key Brother Management from Japan and Europe, it was the highlight of the UAE sewing, quilting, embroidery and design community’s 2019 social calendar.

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Abu Dhabi Winter Fest at Abu Dhabi Moments 2019

Abu Dhabi Moments is a yearly program of events for the community in several locations in Abu Dhabi, Al Ain and Al Dhafra.  At one of the events, Abu Dhabi Winterfest, Skills3 led the audience over two days on a live activation on stage to create seasonal ornaments.

  • CORPORATE GIFTING

Ripe Market

The Ripe Market in Dubai is the place to discover, shop & support local makers – organic picks, fashion, homeware & more.  Through several market seasons, Skills3 provided Ripe Market with colourful waterproof outdoor bunting sewn by disadvantaged women to adorn and elevate the market venue.

  • Product: Outdoor Event Bunting

Dubai Mall ‘Be Unique’ Activation 2019

Skills3 collaborated with Glitches and Stitches to engage the mall customers in a ‘gift with purchase’ daily exercise.  For a certain amount of purchase, mall customers were able to have an item personalised with a machine embroidered design.  Over the course of 3 weeks, we serviced shoppers and inspired more sales.  

  • CREATIVE ACTIVATIONS

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